(Image: vogue.co.uk)
A giant supermarket full of produce is not your usual setting for a fashion show, but, Karl Lagerfeld being Karl Lagerfeld means that this is a logical idea for him. “For me the supermarket is the pop art of today” he says, admitting after Tuesday’s show that he rarely goes himself. Quelle surprise!
Pushing brightly coloured trolleys and pretending to engage in idle talk, models picked up everyday products with tongue-in-cheek labels like Chateau Gabrielle white wine, Coco Flakes and even Coco Carbone – it would be interesting to see how much it would cost to make dinner using Chanel produce. The shopping baskets were decorated with Chanel’s iconic handbag chains making carrying your own food shopping that little bit chicer. Lagerfeld said Chanel had made more than 500 different labels and put more than 100,000 items on display, some of which would be later given to charity…he just didn’t know which charity they were going to.
Lagerfeld’s new autumn/winter collection featured ample oversized tweed jackets which were worn over shiny pencil-thin trousers complete with flashy trainers, because “If you want to look really ridiculous, you go in stilettos in a supermarket.” Yes Karl, quite.
(Image: style.com)
(Image: style.com)
When the show ended, a message played over the PA system that called out “Dear valued customer, the Chanel store is closing. Please pick up complimentary fruit and vegetables as you leave.” Who’s going to want to go to Tesco for their weekly shop now?
It seems as though the set has taken away from the collection. It must have been hard to concentrate on the pieces when you are watching Cara Delevingne and Kendal Jenner hand pick products from the numerous amount of shelves. There is a reason that many designers choose to have minimal surroundings. Genious? Gimicky? The jury is still out on this extravagant showcase.
Fashion and Further 